to fly in the face of




Idiom Definition

Idiom Definition - fly in the face of

"to fly in the face of"

to be the opposite of what is usual or accepted;

to go against something

 

Related words and phrases:



Idiom Scenario 1

Idiom Definition - fly in the face of

Two colleagues are talking ...

Colleague 1:  The boss has announced that we are going to price the new product offering at a premium level.

Colleague 2:  But that flies in the face of every other product launch we have ever done. We always offer a new product at a reduced price to encourage people to buy it.

Colleague 1:  The boss wants to try something completely different. He wants to make the buying public think that the new product is exclusive and hard to obtain and believes that a high price will do that.

Colleague 2:  What a risk to take. For the boss's sake, I hope it works.



Idiom Scenario 2

Idiom Definition - fly in the face of

Two friends are talking ...

Friend 1:  John just quit his job and announced that he is giving away all his possessions and moving to an ashram in India.

Friend 2:  Are you talking about our good friend John, the John who started saving money when he was ten years old? The John who always wanted a better car, a better house and a better career? The John who worked seventy-hour weeks to get ahead?

Friend 1:  Yes. That John.

Friend 2:  Well, this news flies in the face of everything we thought we knew about John.



to fly in the face of - Usage:

formal<---------------|----X----X------->informal



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to fly in the face of - Gerund Form:

Flying in the face of accepted practice, the company marketed its product without fancy packaging.




to fly in the face of - Examples:

1)  ... "placebos" to "extra-strength placebos". That is a startling conclusion that flies in the face of widely accepted medical opinion, ...

2)  This Supreme Court decision flies in the face of our Founders' vision and we want to reverse it.

3)  But to claim that good design can not enhance the e-mail experience flies in the face of the claim that good design can enhance the web experience.

4)  The idea that mind is as fundamental as matter... also flies in the face of everyday experience. Matter can clearly exist without mind, but ...

5)  ... have experienced the kind of meteoric rise in popularity that flies in the face of music industry convention. Their songs are too long for radio ...

6)  Such antiquated ideas fly in the face of countless observations in science and medicine, but the leftist media ...

7)  ... these definitions for situational irony are missing the point that ironic events don't only fly in the face of expectation, but also point out the folly of our expectations.

8)  ... the same as that of cult followers. And when faced with irrefutable facts that fly in the face of their beliefs, they just walk away, reboot the brain ...

9)  ... his move seems to fly in the face of all reason and plays straight into the hands of ...

10)  ... to provide insurance covering sterilizations, abortion-causing drugs and artificial contraceptives, all of which fly in the face of Catholic teaching.

11)  ... reports that two new London pubs are flying in the face of tradition by offering vegetarian-only cuisine.

12)  ... and to say that class sizes don't matter, flying in the face of pretty much the universal conclusion of all research that it is ...

13)  ... forced to raise the hardcover price, even though doing so seems to be flying in the face of President Carter's anti-inflationary policies.

14)  They made a pattern that did not repeat itself, flying in the face of received wisdom that patterns will always be repeated.

15)  ... now generally recognized that the attempt to analyse consciousness in terms of behaviour amounted to flying in the face of the facts. 

16)  This was the act of radicals not conservatives since it flew in the face of every parliamentary and legal tradition and precedent in our history.

17)  I was floored and insulted by the request since it flew in the face of the egalitarianism I had so respected in George.

18)  That was the first monthly dip since February, and flew in the face of projections for growth of 0.2 per cent.

19)  ... willing to take a risk, to challenge themselves, to write a paper that flew in the face of the established order.

20)  ... portable device that could deliver console style gaming on the move, and one that flew in the face of the common sense that suggested that such a machine couldn't ...